ideation

Students preferred AI design feedback in a small study, while improvements in design quality were not established

Tanja Katharina Schmitt-Fumian, Selina Tauscher, Katja Thoring

Proceedings of the Design Society (ICED25)

An ICED 25 study asked 25 students to compare GPT-4 feedback with comments from human educators on a design-ideation task. Students generally rated the AI comments more positively for support, clarity and organization. Feedback order was randomized, and interviews explored the reasons for preferences. The study measured reception of textual comments, not independently rated improvements in designs or later creative ability, and substantial prompt-development work preceded the comparison.